WA VE
DB Logistica Italy
Shanghai

C L O U D I



DB Logistica, a prominent Italian shipping and freight forwarding company with branches in Asia, approached us to design an exhibition pavilion for the Shanghai Trade Development Show. The pavilion's size was rather limited, and we were quite restrained by the budget, which prevented us from undertaking anything drastic. Therefore, we tackled this project by creating a wave that represents shipping companies, symbolizing the abundance of the sea. The wave formed an abstract curvature, allowing visitors to step inside and discuss the logistic potential between different companies. It was constructed with an overlay structure that incorporated artificial lighting into the booth, saving costs on spotlights.
Although simple in execution, we were pleasantly surprised to win the Best Design Booth Award that year. Despite being a small company, our design stood out for its uniqueness, especially since the trade show primarily featured commercialized exhibition stands. We approached our booth artistically, with minimal branding, inviting the audience to step inside and understand what the booth was promoting.