O M I N O | P o s e r (S) Red
SUGO design founding members Kevin and Giulia wanted to ask some questions about what a lamp design can be: When is a lamp not just a lamp but a sculpture? Can it be part of a family? Can it emit motion and emotion like humans? These spike a light bulb in their minds and the OMINO lamp was born. They decided on a lamp base on movements of us human as SUGO design team are always inspired by motion and elements related to biological lifeform which the design teams see as a great fit to their ideology. The design is a symbolization of everyday activity by humans in any given situation and activities. Made simply by bending tubular steel into a symbolic movement of the human body with an opaque glass sphere and internal lighting emission that represent the human head and mind, it is a design that evokes people within spaces. Omino lamp questions the archaic representation of lighting as just objects of illumination and fuses silhouette of a humanoid into a dynamic design. The initial collection contains 6 motions with one representing a young infant to mimic the collective of a family but infinite designs can be expanded as human motion are one of the most complex and diversify in the animal kingdom. When OMINO lamp is places inside a space, the audience and the designs become part of the space and transfuses the user with the design into a single representation of sculptural forms. “It is a unique concept that fuses the user and a static product into one unified live and inanimate dichotomy in the most surreal and abstractive ways” as remark by Kevin and Giulia.
All SUGO lighting sculptures are intergrated with the latest generation of Photocatalytic Environment Cleansing Technology that can permanently eliminate all strands of Corona Virus | 99.9% Bacteria | Industrial Pollutants activated only with natural light and circulating air. Our technology is all tested and certified in Italy and Thailand using our own Italian In-House Scientific Research Team and we are the world first company to employ this technology into groundbreaking artwork.