WE LOVE TO FLY ANDWE ALL WISH TO EXPERIENCE THE ABILITY TO BE AIRBOURNE. FLY WAS CONCEIVED TOBREAK THE MUNDANE BOUNDARY OF DESIGN OBJECTS BOUNDED BY GRAVITY ANDTRADITIONAL. ITS AIR PURIFICATION WINGS NOT ONLY IMPORVES YOUR ENVIRONMENT BUTCHANGES THE STATIC QUALITY OF ANY SPACE WITH OBJECTS THAT GLOW IN MOTION.

Lightings areusually functional objects that while illuminates in a vast array of ways,seems always to be static in geometry. SUGO sees an alternative that requiresunconventional thinking to stray away from tradition. FLY is inspired by allbiological entities that can be airborne and defy gravity. It can be flock ofbirds, paper airplanes and even butterflies flying inside a finite space. Withits modular system it can either be a singular entity or as collective clusterof flying objects. The more one installs in the design, the more amazing theinterior becomes. It is an idea that adds dynamic movement to any spatialenclosure and a tribute to the most vital element of on this planet: our skyand the air surrounding us. Human's persistent obsession with ascending intothe heavens leads to FLY conception. In nature and our lives, we are encased inconstant motion and this creation celebrates and accentuates motion in moststatic interiors. FLY away from life's mundanity and FLY above all burdens ofall social boundaries is what SUGO hopes to inspire.

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