F L Y

WE LOVE TO FLY AND WE ALL WISH TO EXPERIENCE THE ABILITY TO BE AIRBOURNE. FLY WAS CONCEIVED TO BREAK THE MUNDANE BOUNDARY OF DESIGN OBJECTS BOUNDED BY GRAVITY AND TRADITIONAL. ITS AIR PURIFICATION WINGS NOT ONLY IMPORVES YOUR ENVIRONMENT BUT CHANGES THE STATIC QUALITY OF ANY SPACE WITH OBJECTS THAT GLOW IN MOTION.

Lightings are usually functional objects that while illuminates in a vast array of ways, seems always to be static in geometry. SUGO sees an alternative that requires unconventional thinking to stray away from tradition. FLY is inspired by all biological entities that can be airborne and defy gravity. It can be flock of birds, paper airplanes and even butterflies flying inside a finite space. With its modular system it can either be a singular entity or as collective cluster of flying objects. The more one installs in the design, the more amazing the interior becomes. It is an idea that adds dynamic movement to any spatial enclosure and a tribute to the most vital element of on this planet: our sky and the air surrounding us. Human's persistent obsession with ascending into the heavens leads to FLY conception. In nature and our lives, we are encased in constant motion and this creation celebrates and accentuates motion in most static interiors. FLY away from life's mundanity and FLY above all burdens of all social boundaries is what SUGO hopes to inspire.