NO ONE CAN EVERTELL YOU THE EXACT SHAPE OF A CLOUD. IT SEEMS TO MOVE AND TRANSFORM IN CONSTANTMOTION. CLOUDI WAS CREATED AS AN OPTICAL ILLUTION THAT WHEN YOU MOVE AROUND IT,IT SEEMS TO TRANFORM. THIS IS ALL DONE VIA SEVERAL PREFORATED METAL PANELS OVERLAYINGON TOP OF EACH OTHER. NOT ONLY THIS BUT EACH PANEL CAN ALSO PURIFY THE AIRAROUND.

While foundingmembers of SUGO Kevin and Giulia was lying on the beach sunbathing in theItalian summer, above were clusters of clouds that blocks the scorchingsunlight while providing periods of shade. As they look up both thought aboutusing this natural element as their next inspiration. When one thinks aboutlighting it immediately conveys illuminating a space. Both Kevin and Giuliawanted to create an abstracted shading system while also directingillumination, a dichotomy in functionality. Several laser cut perforated metalpanels is sandwich within a LED light tube. Through SUGO understanding ofoptical illusions in their architectural and interior background, when suchmaterials are superimposed over each other, it will create a sense oftransformation during the action of motion in perspective distortion. This isthe unique quality of CLOUDI as apart from lighting up a designated space italso provides shadow motion and material transformation in one package. Natureand our planet are always evolving, and this creation carries over thesequalities into any interior spaces. SUGO considers CLOUDI an inspirationaloffspring of RAIN lamp and can work in combination as an illumination artinstallation entity.

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